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Hot Holiday Toy: #FailFix Dolls Show Humor in Social Media Trends

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One of the hottest new toys for 2020 takes inspiration from the endless “beauty tutorial fail” memes, videos, and images that have taken on a life of their own across social media. 

A little girl sitting in front of a window with 2 boxes of FailFix dolls toys.
Photo by Mary Ware

Moose Toys’ #FailFix Dolls are unique dolls that not only allow children to give the ultimate makeover as a stylist, but also enable them to be part of a humorous modern trend—sharing our beauty fails and hot-mess moments. What’s more, it allows kids to take the lead in the journey to overcome these so-called beauty blunders.

Charlie has entered the makeover stage, and loves to “beautify herself” and others, which usually means the more bows, the better. She also adores wild makeup — if she can get her hands on it! So when we heard about this doll, I knew she would get a kick out of giving one the ultimate glam fix. 

Each of the five #FailFix dolls seem to represent 2020 in a single look—disheveled, makeup askew, and hair coiled into a crazy style tied up with shoes. Their backstory is that they tried (and failed) at online beauty tutorials — like so many have in real life. A little bit of love, and a whole lot of guidance lets kids turn their doll from downright disastrous to totally dynamic.

Turn this:

A close up of a Fail Fix Doll toy.

Into this!

FailFix Doll closeup.

The dolls all have unique characteristics, outfits, and stories — making them all individually different, but fun to play with together. 

Every #FailFix doll comes with a booklet with a visual step-by-step guide for the transformation, showing kids (and moms alike) how to use the magic spa mask to fix her messy makeup, brush and tame her hair, and adorn her with accessories that make her ready to take on the day.

A little girl posing for a picture.
Photo by Mary Ware
Girl holding doll.
Photo by Mary Ware

The surprise mask reveal is the best part—and you can even go back and apply the mask again and again—allowing for endless Fail to Fix transformations.

Girl playing with FailFix Doll.
Photo by Mary Ware
Doll sitting on a table.
A little girl playing with a doll.
Photo by Mary Ware

Now I have to admit, at first I wasn’t sure about the idea of “fixing” anyone — especially using makeup or clothes to make someone “better.” That is not the message I want to send to my girls, but it’s also not the message this doll gives. 

The company is focused on highlighting the humor in our beauty fails, and not the unrealistic achievement of false beauty standards. They are trying to intentionally separate themselves from toys that might make girls (and boys) feel like they need to look or dress a certain way to feel beautiful. The lesson is that we are all different, unique, and special. But we’re also all human — and humans make mistakes!

Kids aren’t the only ones who love this faux-to-fabulous doll; the parenting and toy communities do, as well. 

Toy Insider published a story stemming from the Toy Association’s press release that FailFix was nominated and a Finalist for Toy of the Year in the Doll Category. 

Toy of the Year (TOTY) logo.

In case you aren’t familiar with the TOTY Awards, that’s a pretty big deal! 

This would be a fun gift for any child who loves watching makeovers on social media, or who is big into styling this holiday season! 

You can learn more about the dolls on the Moose Toys website, or check them out on Facebook, Instagram and Twitter.

Compensation was provided by Moose Toys via Momtrends.  The opinions expressed herein are those of the author and are not indicative of the opinions of Moose Toys or Momtrends. 

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